The most unimportant in business at the start

It's come up with a name and put my head to find the money, you do not want to return. Too many people have been asking too many questions about how to obtain grants and how to choose a name for the company.

I have nothing against non-performing investments, but to turn them into a fetish and a separate earnings - in my opinion contradicts the very idea of business. The essence of the business - something for something. Win- 2 -Win. 1 1 = 3. Something can not appear out of nowhere. Grants under this scheme fit poorly, but it's as though you may not notice, to consider a gift of heaven, for example. However, for many it has become the main way to earn on your own business. Got a tip, eaten. The excuse - Mileage corridors, which had run for handouts. But the charity will never be earning by staying just a sop, using perhaps a kick and not more than.

Would you like to do business - think about return on investment. This is the view of the business and puts his head in place. How can we talk about the payback, if you know even though the amount of initial investment, but do not realize it: it does not have anything to anyone to return.

The grant - on the contrary it is a loan. Errors in the planning commit the same, but with different signs. If subsidies can not be calculated properly at a cost of establishment of business. When credits are wrong about the actual payback period, forgetting about interest rates and a greater amount of final payment, eventually getting into even more debt.

I am not against subsidies, but every time I see the enthusiasm with which a man chasing her, I want it to stop and say - hey, a businessman, it is not important, you first do the business, free money pissed away the easiest way.

Another question - is the name of the company. Once upon a time it seemed to me that it is very important. Naming, all such. As the ship call. Well, the ship was named futubra, so what? . So what? . It is better to be engaged in business.

There is nothing fundamental in the name. I am sure that in 2-3 years all or a hundred times will change, until the company profile. Or that most any first name came to mind settle down and will remain forever. Something I can not remember the names of such large and prosperous company, which was the name of the fruit of long reflection and marketing work. I guess there are some, but most - just random nuggets or samovyrodki. The name will not work if no one is engaged in the business.

Take care of business, primarily. And it will be much, and then stick the name, and grant investment.